文章摘要

王锰,陈雅,郑建明.公共数字文化服务效能的关键影响因素及其机理研究[J].中国图书馆学报,2018,44(3):35~51
公共数字文化服务效能的关键影响因素及其机理研究
Key Influence Factors and Mechanism of Public Digital Culture Service Effectiveness
投稿时间:2018-01-11  修订日期:2018-03-05
DOI:
中文关键词: 公共文化服务  数字文化  服务效能  公众信息素养  影响机理
英文关键词: Public culture service  Digital culture  Service effectiveness  Public information literacy  Influence mechanism
基金项目:本文系国家社会科学基金重点项目“新型城镇化进程中的信息化问题研究”(编号:14ATQ006)和一般项目“我国图书馆大众化服务模式定位和建设策略研究”(编号:14BTQ019)的研究成果之一
作者单位E-mail
王锰 江苏大学科技信息研究所 江苏 镇江 212013 wangm@smail.nju.edu.cn,wangm@smail.nju.edu.cn 
陈雅 南京大学信息管理学院 江苏 南京 210023  
郑建明 江苏大学科技信息研究所 江苏 镇江 212013  
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中文摘要:
      目前,公共数字文化服务研究着眼于探讨外部因素和主观建构性因素,而对于不同的个体、群体如何因内外因素差异而导致公共数字文化服务使用层次不同这一问题,则关注较少。本研究整合内外因素,采用质性研究方法,以公共文化服务体系示范区为对象,分析各示范区的公共数字文化建设政策文本内容,并进一步实地调查服务落实情况,发现公众对于公共数字文化服务的利用可分为是否使用、是否满意以及是否持续使用三个阶段,在阶段分析基础上,提出公众使用公共数字文化服务的路径,即服务主体分别经由保障、内容要素,影响公众信息素养,最终决定服务效能的高低;而作为影响公共数字文化服务效能的关键因素之一的“公众信息素养”,需要在今后的政策和实践中加以重视。图1。表8。参考文献28。
英文摘要:

    Public digital culture service refers to the public digital culture facility, culture product, culture activity or any other related service provided by the government and participated by social forces. Its main purpose is to meet the basic digital culture needs of the public. The existing literature on public digital culture service generally covers the following areas. One is the discussion of the external factors, the other one is the analysis of the subjective constructive factors of the public digital culture service. However, when conducting research we still need to break the local factors of public digital culture service, further explore how internal and external factors affect different individuals and groups, present the interrelationship between internal and external factors, and find out the mechanism of interaction and mutual action. Only in this way will the research provide effective reference for improving the efficiency of public digital culture service in China.
This paper adopts qualitative method, selects Jiangsu Province's representative cities from the national and provincial public culture service system demonstration zones, and analyzes related digital culture contents in 108 texts of policy planning and reports of implementation. At the same time, based on the field interview data of each demonstration area, this paper analyzes the specific situation of information literacy, subject, service, security and other factors, as well as whether these factors affect the public use of public digital culture service, the satisfaction, the continuance intentions and other service efficiency variables or not. The investigation began in June 2016 and ended in August 2016. Within 61 days, 54 in depth individual interviews and 9 focus group interviews were conducted in public cultural institutions in provincial capitals, prefecture cities, counties and townships.
This paper finds out the influencing mechanism of public digital culture service efficiency. Public digital culture service can be divided into three stages: whether they are used or not, whether they are satisfied or not, and whether they are in continuous use or not. Based on the three stages, this article puts forward the influencing mechanism of the public digital culture service efficiency, that is, the service subject affects the public information literacy through the security or service resources elements, and ultimately determines the level of service efficiency. This mechanism has three main research values. First, the discovery of the mechanism integrates the research achievements from subject, service resources, and security. At the same time, it highlights the key variable “the public information literacy”, and proposes a deeper and comprehensive frame for research on the public digital culture service. Secondly, the mechanism introduces the social subject into the research category of public digital culture service, which provides an effective and more operable analysis method for research on the causes and promotion of the service efficiency. Furthermore, it enriches and develops the connotation and extension of public culture service. Thirdly, the introduction of the “public information literacy” in the mechanism broadens the definition used in existed public service, making it more fit with the cognitive process and behavior difference of the public in terms of their acceptance for digital technology under the public digital culture service situation. As one of the key factors affecting the efficiency of public digital culture service, this paper holds that “public information literacy” should be attached more importance to in the future policy and practice. 1 fig. 8 tabs. 28 refs.

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