| 周晓英.论图书馆的市场经营[J].中国图书馆学报,2003,29(1):0 |
| On Library Marketing |
| 论图书馆的市场经营 |
| |
| DOI： |
| Key words:Library management, Marketing |
| 中文关键词: 图书馆管理,市场经营,市场营销 |
| 基金项目: |
| 周晓英 |
| 中国人民大学政务信息管理系 |
| Hits: 3821 |
| Download times: 2618 |
| Abstract: |
| The author thinks that library marketing is a kind of important management activities with clear objectives. It is to plan library information products and services according to market demands and to realize social and economic benefits. 8 refs. |
| 中文摘要: |
| 图书馆的市场经营是一项具有明确目标的重要的管理活动,是运用市场规律策划图书馆的信息产品和信息服务,以实现图书馆的社会效益和经济效益的管理手段和管理方法。参考文献8。 |
|
View Full Text
View/Add Comment Download reader |
|
|
|
