| 戴维民.媒体竞争时代中国期刊业的发展与前景[J].中国图书馆学报,2003,29(6):0 |
| Chinese Periodicals Industry in the Age of Media Competition: Development and Prospects |
| 媒体竞争时代中国期刊业的发展与前景 |
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| DOI： |
| Key words:Periodicals, Media industry, Media market, Development strategy |
| 中文关键词: 期刊,媒体业,媒体市场,发展策略 |
| 基金项目: |
| 戴维民 |
| 南京政治学院上海分院信息管理系 主任 |
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| Download times: 2615 |
| Abstract: |
| Although the periodicals industry in China has developed to a certain degree, it is still in its early stage. To win in the competition of media, we should adjust our strategies, improve the publishing of periodicals as a kind of media, and enable periodicals to be a kind of strong media. 6 tabs. 6 refs. |
| 中文摘要: |
| 我国期刊业已具有一定的发展规模,但仍处于起步阶段。要在媒体竞争中赢得发展,必须调整策略,把期刊媒体做大做强,由弱势媒体成为强势媒体。表6。参考文献6。 |
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