| 温国强.图书馆提高读者忠诚度的策略[J].中国图书馆学报,2004,30(6):0 |
| Strategies to Raise Reader Loyalty |
| 图书馆提高读者忠诚度的策略 |
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| DOI： |
| Key words:Reader loyalty, Reader services, Reader work, Method |
| 中文关键词: 读者忠诚度,读者服务,读者工作,方法 |
| 基金项目: |
| 温国强 |
| 复旦大学图书馆 |
| Hits: 4369 |
| Download times: 2313 |
| Abstract: |
| Reader loyalty is a kind of reader's behaviors in which a reader uses a library repeatedly because of satisfaction. Factors affecting reader loyalty include reader satisfaction, library credibility, affections, easiness, costs, environment, etc. In this paper, the author proposes some strategies to raise reader loyalty, such as providing personalized services, protecting reader's rights, awarding loyal readers, supporting reader's activities. 12 refs. |
| 中文摘要: |
| 读者忠诚度是读者因文献信息知识需求得到满足而重复利用同一图书馆或同一图书馆特定服务的行为。影响读者忠诚度的因素有读者满意度、信任度、情感因素、便捷因素、成本因素和环境因素等。培育读者忠诚的策略有:挖掘读者需求,推行个性化服务,争创服务品牌,保护读者权益,倾听读者抱怨,奖励忠诚读者,支持读者活动,开展自我宣传,等等。参考文献12。 |
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