| 陆浩东,刘昆雄.图书馆信息资源开发与营销的7S战略[J].中国图书馆学报,2007,33(5): |
| 7S Strategy for Library Information Resource Development and Marketing |
| 图书馆信息资源开发与营销的7S战略 |
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| DOI： |
| Key words:Library.Information resource.Development.Marketing.Strategic planning |
| 中文关键词: 图书馆 信息资源 开发 营销 战略构建 |
| 基金项目:本文为国家社科基金项目(04CTQ001)、湖南省教育厅项目(04C636)的研究成果之一 |
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| Abstract: |
| The application of 7S strategy in library information resource development and marketing should include a clear strategic plan,a rational library organizational restructuring,the forming of a public service platform,the planning of library professional's responsibility and role orientation,the promotion of staff training,the forming of strong leadership,and user centered values.13 refs. |
| 中文摘要: |
| 7S战略在图书馆信息资源开发与营销中的应用是指：应有一个清晰的战略规划，合理的图书馆组织再造，架设公共服务平台，合理规划图书馆人员的职责和角色定位，加强员工培训，形成强有力的领导风格，以用户为中心的价值观。参考文献13。 |
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