| 赵宇翔,朱庆华.Web 2.0环境下影响用户生成内容的主要动因研究[J].中国图书馆学报,2009,35(5): |
| Exploration of the Motivations to Produce User Generated Content in Web 2.0 Era |
| Web 2.0环境下影响用户生成内容的主要动因研究 |
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| DOI： |
| Key words:User generated content,Web 2.0,Motivation study,User behavior study |
| 中文关键词: 用户生成内容，Web，2.0，动因研究，用户行为 |
| 基金项目:本文系江苏省普通高校研究生科研创新计划资助项目“Web 2.0环境下用户生成内容激励机制研究”（项目编号：CX09B-093R）和南京大学研究生院核心课程建设项目研究成果。 |
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| Abstract: |
| This paper introduces the definition and characters of user generated content (UGC), and divides the users into 3 types: core contributor, participant and anonym. On the base of document review, the author summarizes 5 research methods on UGC motivations, such as Grounded Theory, Meta Analysis, Content Analysis, Survey Methodology and Case Study, and makes these causes into 3 dimensionality and 1 conditioning set as society driven, technology driven, individual driven and demographic statistics factors. Based on the previous work, the author puts forwards the unified research model for the motivations on UGC, which can be used as a framework for the empirical study，and then constructs the empirical research model and put forward 14 hypotheses, which will serve as a foundation for further study. 2 tabs. 2 figs. 20 refs. |
| 中文摘要: |
| 介绍用户生成内容的定义及特征，并根据用户参与和贡献程度将其划分为核心贡献者、参与和协作者、潜水者等三类。在回顾相关研究文献的基础上，笔者总结出扎根理论方法、荟萃分析方法、内容分析法、调研法和个案分析法等5种用户生成内容动因的研究方法，并将动因分成社会驱动、技术驱动、个体驱动3个维度和人口统计学特征1个调节集。在此基础上，笔者构建了用户生成行为动因的整合模型，并根据上述3个维度建立用户生成行为动因的实证模型，且基于实证模型提出了14种假设，便于今后的继续研究。表2。图2。参考文献20。 |
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