| 刘鲁川,孙凯,王菲,张新芳.移动搜索用户持续使用行为实证研究[J].中国图书馆学报,2011,37(6):50~57 |
| A Theoretical Model and Empirical Study of Mobile Search Users' Continuous Usage |
| 移动搜索用户持续使用行为实证研究 |
| |
| DOI： |
| Key words:Mobile search users. Information behavior. Behavior model. |
| 中文关键词: 移动搜索用户， 信息行为， 行为模型 |
| 基金项目:本文系国家自然科学基金资助项目“社会性网络服务用户持续使用的理论模型及实证研究”（编号：70901020）、山东财经大学博士科研基金“基于移动互联网的新媒体用户行为研究”（07BSJJ15）的研究成果之一。 |
|
| Hits: 4874 |
| Download times: 2457 |
| Abstract: |
| With the widespread use of mobile Internet，mobile search has become an important way to get access to information. This paper conducts a literature review and theoretical analysis of mobile search，and proposes and empirically tests a model for explaining the continuous usage of mobile search based on Bhattacherjees ECM-ISC model. The model summarizes the impacts of external factors such as the quality of mobile search information system，information and services on users perceived usefulness and expectation confirmation; the impact of individual characteristics such as self-efficacy on users continuous use intention; the impact of facilitating conditions on their continuous usage behaviors; and the relationships between users continuous use intention，continuous usage behaviors and internal factors such as satisfaction，perceived usefulness after use，and expectation confirmation. 4 figs. 1tab. 36 refs. |
| 中文摘要: |
| 随着移动互联网的迅速普及，移动搜索已成为用户信息获取的重要渠道，以此为背景，对相关文献进行综述和理论分析。基于Bhattacherjee（2008）的扩展ECM-ISC模型，提出并证明了移动搜索用户持续使用的理论模型。该模型揭示了移动搜索信息系统的系统质量、信息质量、服务质量等外生因素对用户的感知有用性以及期望确认的影响，用户的自我功效等个体特性对其持续使用意图的影响，促成因素等对其持续使用行为的影响，以及用户的持续使用意图和行为与满意度、用户使用后的感知有用性、期望确认等内生性因素之间的关系。图4。表1。参考文献36。 |
|
View Full Text
View/Add Comment Download reader |
