夏立新,李成龙,孙晶琼.多维集成视角下全民阅读评估标准体系的构建[J].中国图书馆学报,2015,41(6):13~28
An Exploratory Study on the Construction of Standards and Assessment of National Reading Based on Multi-dimensional Integration
多维集成视角下全民阅读评估标准体系的构建
Received:August 18, 2015  Revised:September 15, 2015
DOI:10.13530/jcnki.jlis.150029
Key words:National reading  Evaluation criteria  Evaluation system  Indicator system
中文关键词:  全民阅读  评估标准  评估体系  指标体系
基金项目:
Author NameAffiliationE-mail
XIA Lixin 华中师范大学信息管理学院 湖北 武汉 430079 ialx@mail.ccnu.edu.cn 
LI Chenglong 华中师范大学信息管理学院 湖北 武汉 430079  
SUN Jingqiong 华中师范大学信息管理学院 湖北 武汉 430079  
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Abstract:
“National reading” has been mentioned for two consecutive years in “Report on the Work of the Government” (2014 and 2015), which indicates that the Chinese government has paid high attention to this cultural project. After more than one decades efforts, a series of achievements have been made. However, due to a lack of comprehensive and systematic assessment approach, it is difficult for administrative organizations to get full supervision on the progress of current development and the problems of this project. In order to make tracking work for the progress of this project more efficient, this paper tries to build the standards and assessment framework for this project, along with some discussion about the assessment of its subject, object and promoting strategies.
The object of our “standards assessment” work is aiming at finding an accurate way of assessing the achievements of “National reading” project and guiding the future development of this project. This paper mainly reviews researches on production, transfer and use from the perspective of reading resources. Production evaluation criteria could help publishers to ensure the quality of various books and guide them to create better topics and contents in order to meet various reading needs. Transfer evaluation criteria focuses on book distribution channels and their efficiency, including various types of reading facilities construction assessment and the evaluation of reading promotion projects, which aims to help builders provide access to various reading resources timely, conveniently and attractively for all people. Use evaluation criteria centers on reading investigation and reading literacy assessment, helps builders and managers understand the reading levels and reading needs of the public (e.g. reading time, reading quality, reading habit, favorite subject, most commonly used method etc).
This paper builds the evaluation system framework from three dimensions: organization, resources and users. Organization dimension reflects assessment levels, including macro, meso and micro these three levels, in other words, national, regional/sector, basic levels. User dimension reflects the value of the assessment, which is “all people centric”. According to peoples occupation (e.g. farmers, soldiers, businessmen etc), age (e.g. Children, teenagers, middle aged, elderly etc) and ability (e.g. regular needs groups, special needs groups etc), readers should be subdivided into groups for targeted assessments. Resource dimension reflects the content of national reading assessment, covering the production, transfer and use for all kinds of reading materials.
According to the organization level, the subjects of evaluation include national managers, local managers, departmental managers and first line managers. They are responsible respectively for the investigation and assessment of the national level, regional level, sector level and basic level. Based on the resource dimension, the objects of evaluation include three aspects which are the production, transfer and use of reading resources. Standards should be developed to check the qualities of books, to assess scale and effect of book fair/exposition or reading activities, to guide the construction of public and profitable cultural facilities, to investigate all peoples cultural level and their individual needs. Referring to the user dimension, the needs of cultural diversity should be met.
In order to promote the assessment work, firstly statistical mechanisms to collect, store and manage data should be established; the data should be open free for using, modifying, and sharing. Secondly, feedback mechanisms should be developed to collect peoples advices and suggestions, for improving and completing the standards and assessment of “National reading”. At last, the assessment work should be seen as a part of cultural development and the results should be used as indicator for the performance evaluation of corresponding institutions.
This paper is an exploratory research of building multi dimensional assessment system by top level design on basis of summarizing existing relevant standards. It could make the assessment work more coordinated and consistent than before. In addition, it could systematize the construction and management of the project. Furthermore, it could provide support and guarantee for the cultural development of China. Due to the exploratory nature of this study, practical value remains to be tested. 4 figs. 1 tab. 53 refs.
中文摘要:
      全民阅读评估标准体系的构建旨在促进全民阅读事业的系统化、规范化与标准化。围绕阅读资源建设,从生产、传递、利用三个方面梳理国内外全民阅读评估的相关实践及经验。结合我国全民阅读工作的进展和实践,从组织维、资源维、用户维三个角度探索全民阅读评估标准体系框架的构建;基于多维集成视角建立全民阅读评估框架,构建多层级、多维度的全民阅读评估标准体系。全民阅读的评估主体包括国家管理者、地方管理者、行业部门管理者和基层单位管理者四类;评估内容涵盖阅读资源的生产、传递及利用三个方面;推进保障包括确保评估标准的可用性,建立数据收集与统计机制和意见反馈机制,将全民阅读评估纳入文化建设工作及绩效考评中。
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