吴丹,梁少博,唐源.APP交互视角下的大学生移动搜索行为研究[J].中国图书馆学报,2017,43(3):72~86
Research on College Student's Mobile Search Behavior Based on APP Usage
APP交互视角下的大学生移动搜索行为研究
Received:December 28, 2016  Revised:February 18, 2017
DOI:
Key words:Mobile search  College students  Seeking behavior  APP interaction  APP usage
中文关键词:  移动搜索  大学生  搜索行为  APP交互  APP使用
基金项目:本文系国家自然科学基金面上项目“多设备融合的用户网络搜索行为建模与技术实现研究”(编号:71673204)和武汉大学自主科研项目(人文社会科学)“人机交互与协作创新团队”(编号:Whu2016020)的研究成果之一
Author NameAffiliation
WU Dan 武汉大学信息管理学院 湖北 武汉430072 
LIANG Shaobo 武汉大学信息管理学院 湖北 武汉430072 
TANG Yuan 武汉大学信息管理学院 湖北 武汉430072 
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Abstract:

    As the number and type of APPs are growing rapidly and the mobile search has become more popular,the research focusing on the association between the mobile search behavior and the APP usages can contribute to grasping users search habits and to providing better search services. So this study mainly focuses on two aspects:1)the relationship between college student's mobile search session,query and APP interaction;2)the relationship between the temporal factors,search topic factors and APP interaction.

    By mining and surveying the mobile phone logs of 30 college students from different universities and different disciplines in a fifteen-day user study,this paper quantitatively analyzed the relationship between the users mobile search sessions,queries and APP usages,as well as the relationship between the search topic,search time and the type of APPs. A deep interview after experiment was also conducted to perform a qualitative study.

    The study found that there were some interactions with other APPs in the mobile search sessions,the college student's search behavior was might accompanied with other interactions with mobile phone,with an obvious phenomenon of cross APPs. These APP interactions were closely related to the mobile searches,such as switching APPs to continue searching,browsing and sharing the search results,etc. Besides,college students were more inclined to search by specialty APPs. They even used more specialty APPs in complex mobile search sessions. While,they didnt tend to use specialty APPs when searched for information about science,news,health and games. Secondly,the type of APPs used in college student's mobile search could lead to the different distribution of search time. College students tended to use a unique APP in search session,especially comparing to the general users. As well,the search topic also affected the time duration of mobile search,especially for health information,which cost more time. In addition,when college students used different types of APPs,their search interest and information needs were usually different. It was also found that the differences of search time could be influenced by the type of APPs when searching for the same topics.

    The findings of this study have practical implications for the development of the Internet and APPs. For an instance,different APPs could open their users interface,allowing users to facilitate mobile search between different APPs. In addition,some large-scale Internet companies,like Baidu,should try to build its APP ecosystem. They could take advantages of their resources to provide users with more efficient search services. As for specialty APPs,they could recommend Internet information in the period of strong demand for searching to improve the user experience,by building the user portrait according to user's search time,search habits.

    Of course,there are some limitations of this study. The number of participants is small and the participants are all college students. In the future,we will study the large-scale data sets and analyze the reasons and motivations of cross-APPs in the mobile search. Furthermore,we will build a better user mobile search behavior model. 7 figs. 2 tabs. 30 refs.

中文摘要:
      在移动搜索日趋普遍和手机应用(APP)数量迅速增长的背景下,研究用户移动搜索行为与APP交互之间的关联,可以掌握用户在移动互联网环境下的搜索习惯,为用户提供更好的移动搜索服务。本文通过对在校大学生15天的手机日志挖掘和调查,分析了大学生的移动搜索会话、查询式与APP交互之间的关系,以及搜索时间、搜索主题与APP类型要素之间的关系。研究发现,大学生在移动搜索会话中,会较多地发生与其他APP的交互,其搜索途径更加丰富,查询式提交过程中的跨应用特征较为明显;大学生使用不同APP以及搜索不同主题信息时,搜索持续时长存在差异;大学生搜索参考类、购物类等信息时会偏向使用垂直类搜索引擎,而使用浏览与搜索类APP和社交类APP时,搜索主题十分广泛;大学生对同一主题类型信息的搜索,搜索时间不同也会影响APP的使用类型。图7。表2。参考文献30。
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