樊振佳,程乐天.面向农村创业的信息服务体系:政策分析和田野调查[J].中国图书馆学报,2017,43(3):87~103
Information Service System for Rural Entrepreneurship:Policy Analysis and Field Study
面向农村创业的信息服务体系:政策分析和田野调查
Received:February 01, 2017  Revised:March 10, 2017
DOI:
Key words:Rural entrepreneurship  Rural information service  Entrepreneur information capability  Entrepreneur information service  Information policy
中文关键词:  农村创业  农村信息服务  创业信息能力  创业信息服务  信息政策
基金项目:本文系天津市哲学社会科学规划项目“‘双创’背景下天津农村创客创业信息采纳能力研究”(编号:TJTQ16-001Q)的研究成果之一
Author NameAffiliation
FAN Zhenjia 南开大学商学院信息资源管理系 天津 300071 
CHENG Letian 南开大学商学院信息资源管理系 天津 300071 
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Abstract:

    By teasing out policies texts related to rural information service system and current conditions of information service providers, information channels, platforms, and service methods, this paper tries to define the corresponding role of different information service providers and gives policies suggestions for perfecting rural entrepreneurship information service system. China's rural-oriented information service has generally developed into a system with multiple sectors including information sectors of government, communication service provider, and social media. The information service system provides an informational platform and essential environment for rural entrepreneurship and innovation.

    This study is implemented in rural entrepreneurship policies texts analysis and field work. The former is based on attainable and opened Chinese governmental policies texts of both central and local layers, while the latter is accomplished in rural areas in Tianjin and related local information service agencies. Following tasks are accomplished: by analyzing related policies texts, content topics, narratives, and policy “metaphors” were initially extracted; based on observation and interviews, the roles that different agents and whose responses to policies have been analyzed; by examining the gap between policies and actual practice and reflecting on current policy framework along with the substantial service system, suggestions aiming at improving rural-faced information service system were put forward.

    It shows that the dominant roles of rural entrepreneurs have been verified in policy and so does the related information service. Meanwhile some policy failed to be implemented and a great gap still lies between the information need of rural entrepreneurship and the current rural information service system, and it also suggests to define the function of service providers, integrate information resources, standardize information services, and empower entrepreneur's information capability. In practical sense, it provides following suggestions: integrating related entrepreneurship information resources on the basis of the existing rural information service system and improving integrative information service and professional information mechanism; improving the service ability of more precision; clarifying the roles of government, market, social organizations and rural entrepreneurs. In the theoretical aspect, it contributes to theoretical innovation by adopting an integrative perspective that combines structural and agent elements and applying “capability approach” as a new logical start point of constructing the rural-faced entrepreneurship information service system.

    Considering that, to a large extent, the currently existing rural information service system is the result of a top-down strategy executed from central to local level, rural information service systems in different areas of China share many similarities, which makes policy suggestions more feasible and applicable in a wide national scale.

    This study combines information professional discourses and duties with national strategy tightly, and it also adopts context analysis towards policies texts and field works integrally, as well as examining the compatibility between systematic policy design and grass root practice. Research findings can shed light on academic discourse on narrowing the gap between information need and supply in the context of rural entrepreneurship information service. 1 fig. 4 tabs. 31 refs.

中文摘要:
      面向农村的信息服务已经基本形成包括政府部门、通信运营商和社会化媒体等多元主体的服务体系。基于对中央和地方有关政策文件的文本分析以及对天津郊区农村的实地调研,从信息服务主体、信息渠道、依托平台、服务方式等方面对政策和实地情况进行对比梳理。研究发现:农村创业人员主体地位在相关政策中得到确认,相关信息服务亦得到强调;部分政策尚未在农村地区有效实施,农村现有信息服务体系与农村创业信息需求仍然存在较大差距。建议从服务主体职能界定、信息资源整合、信息服务规范化、创业主体信息能力赋权等方面完善面向农村创业的信息服务体系,相关决策部门整合信息化、创业创新、扶贫脱贫等政策中涉及农村创业信息服务的资源,进一步优化面向农村创业者的信息服务机制,强化公共信息服务平台为主的专业化主体信息服务能力,形成精准化的农村创业信息服务体系完善策略。图1。表4。参考文献31。
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