| 余译青,王宇成,朱庆华.数字化助推概念解析及研究进展[J].中国图书馆学报,2021,47(1):108~122 |
| Digital Nudging: Concept and Status Quo |
| 数字化助推概念解析及研究进展 |
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| DOI： |
| Key words:Digital nudging Human computer interaction Social psychology |
| 中文关键词: 数字化助推 人机交互 社会心理学 |
| 基金项目:本文系国家社会科学基金重大项目“面向大数据的数字图书馆移动视觉搜索机制与应用研究”（编号:15ZDB126）和广东省基础与应用基础研究基金资助项目“早教消费决策:社会压力与信息级联效应”（编号:2020A1515011579）的研究成果之一 |
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| Abstract: |
Since Weinmann et al. coined the term Digital Nudging in 2016,a number of studies have looked into nudges design and demonstrated effectiveness of nudges across multiple digital contexts. In light of its interdisciplinary nature,the study aims to conceptualize digital nudging and present the status quo of the research on digital nudging with a focus on the theoretical foundations of nudges design and the application of tools in practice so that the study provides new ideas,paradigm and methods for the research on digital nudging.
The study conducts an exhaustive literature review and adopts the“who-what-why-how” 4-dimensional framework to specify the concept of digital nudging with a focus on “how” dimension,namely the theoretical foundation of nudges design,from a social psychology perspective. Based on this framework,the study also illustrates how manipulating elements of human computer interaction leads to nudging by reviewing the extant empirical research. Further,the study demonstrates the application scenarios of digital nudging by analyzing the applied concepts research and conceptual orientation research. On July 26th,2019,the authors retrieved the relevant literature from the database of Web of Science by setting the topic as “digital nudge” and “digital nudging”. Besides,another 3 studies citing the pioneering study Weinmann et al. were also taken into consideration. The further literature review was based on 23 studies in total. The results show that:1） the research on digital nudging is in its infancy and the empirical and non empirical studies are evenly matched in number；2） the 21 nudges designed based on social psychology theories can be embedded in human-computer interfaces and effectively play the role of digital nudging；3） there are 9 application scenarios for digital nudges and the application in practice is illustrated with a flowchart. Due to the limited number of studies retrieved,the study did not use bibliometrics.
Digital nudging has been proven to be applicable in the typical technology industries such as intelligent agent,digital goods design,music player,and the fields which are closely related to the daily life of the general public including sustainable consumption,green transportation,education,just to name a few. The theoretical foundations of nudges design and the flowchart are able to provide guidance for the application of nudges in these fields. The originality of this article is manifold. It systematically sorts out the concept of digital nudging through the “who-what-why-how” 4-dimensional framework and further analyzes the theoretical foundations for nudges design from the perspective of social psychology. Moreover,the study illustrates the research on digital nudging with the analysis of empirical studies and demonstrates the application scenarios of digital nudges through the analysis of non empirical studies. Jointly,the status quo of the research would promote digital nudging in theory and practice. 2 figs. 2 tabs. 52 refs.
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| 中文摘要: |
数字化助推是一个具有跨学科特性的概念,自2016年被提出以来,在多个数字化情境中已经出现了一些关注助推工具设计和证实助推效果的研究。本文通过文献回顾对数字化助推概念进行解析,总结研究现状,并展望未来的研究方向。采用“谁—什么—为什么—如何”的四维度框架梳理概念,同时从社会心理学角度重点分析“如何”这个维度,即助推工具的设计机理。结果显示,21个助推工具可以有效地植入人机交互界面并发挥助推的作用。为了在助推实践中提供指引,本文讨论了数字化助推的应用情境和应用流程,同时也识别出一些值得深入研究的空白点,包括在实践中验证助推效果,定制个性化的助推工具,以及在跨文化情境下比较分析助推工具。图2。表2。参考文献52。
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