| 郭复威.欧美的图书采销[J].中国图书馆学报,1992,18(1): |
| 欧美的图书采销 |
| Book Buying and Selling in Europe and America |
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| 英文关键词: Book promotion-Europe and America Methods of book purchase-Trends |
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| 中文摘要: |
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| 英文摘要: |
| In the recent years, the major publishers and book sellers in the West have been putting through a series of reforms in order to widen their book sale. The Approval Plan, the new method of mail-order the Postcards, the Telex of Facsimile Orders are some of the main new methods. They are economical, simple, quick and efficient means of book promotion and book publicity. |
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