| 程焕文.“网红潮”与“获奖潮”:中国公共文化的国际传播力影响力[J].中国图书馆学报,2026,52(2):32~50 |
| “网红潮”与“获奖潮”:中国公共文化的国际传播力影响力 |
| The “Internet celebrity Trend” and “Award winning Trend”:The International Communication Capacity and Influence of Chinese Public Culture |
| 投稿时间：2026-03-01 |
| DOI： |
| 中文关键词: 公共文化 图书馆 国际传播 交流合作 最佳实践 发展策略 中国 |
| 英文关键词: Public culture Library International communication Exchanges and cooperation Best practices Development strategies China |
| 基金项目: |
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| 摘要点击次数: 222 |
| 全文下载次数: 187 |
| 中文摘要: |
公共文化国际传播与交流合作是新时代中国公共文化高质量可持续发展的重要组成部分,具有贯彻落实“全球文明倡议”的重要理论与实践意义。论文采用文献调查法和历史研究法,总结新时代以来中国公共文化在创新发展中涌现的“网红潮”“获奖潮”,综述以“公共文化的国际传播”为主题的“第三届国家文化遗产与文化发展学术会议”基本情况,阐述学术著作《公共文化国际人文交流合作研究:最佳实践与发展策略》的主要内容与学术价值。认为进一步提升中国公共文化的国际传播力影响力可采用如下三项基本对策:推进中国公共文化国际传播格局重构,加快构建多渠道立体式对外传播格局；加快构建中国公共文化话语和叙事体系,全面提升国际传播效能；深化文明交流互鉴,广泛开展国际公共文化交流合作。参考文献35。
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| 英文摘要: |
International communication and exchanges in public culture are vital components for the high quality and sustainable development of Chinese public culture in the new era,holding significant theoretical and practical importance in implementing the Global Civilization Initiative. This paper employs literature review and historical research methods to summarize the “internet celebrity trend” and “award winning trend” emerging in Chinese public culture in the new era. In particular,it analyzes the architectural design characteristics and public reception of three internet celebrity sites:the Tianjin Binhai Library,the Wormhole Library（Haikou,Hainan Province）,and the Water Drop Library（Huizhou,Guangdong Province）. Furthermore,it documents China's achievements over recent years in the three most prestigious global library awards administered by the International Federation of Library Associations and Institutions（IFLA）:the IFLA International Marketing Award,the IFLA Green Library Award,and the IFLA Public Library of the Year Award. This paper also provides an overview of the basic situation and academic contributions of the Third National Conference on Cultural Heritage and Cultural Development,themed “International Communication of Public Culture”. It summarizes that the conference showcased and shared the basic contents of 15 typical and 22 outstanding cases of international communication and dissemination practices in the public culture sector through multiple measures. This paper elaborates on the main content and academic value of the scholarly work Research on International Humanities Exchanges and Cooperation in Public Culture:Best Practices and Development Strategies,which is the first academic work in the field of Chinese library science that focuses on international communication and cooperation in public culture. It includes pictures documenting the highlights of best practice cases,a summary of practice and research,best practices,and development strategies.
Finally,this paper proposes three fundamental strategies to further enhance the international communication and influence of Chinese public culture:1）Restructuring the international communication framework of Chinese public culture to accelerate the establishment of a multi channel,three dimensional external communication system. 2） Expediting the construction of a discourse and narrative system for Chinese public culture to comprehensively improve international communication efficacyMost importantly,it is essential to align Chinese and foreign values around the core principles of beauty,sustainability,and equality,and to construct narratives from the perspective of common human values. 3）Deepening cultural exchanges and mutual learning while extensively engaging in international public cultural cooperationThis includes further expanding the scale of going global and bringing in,and focusing on China's participation and leadership in international public cultural organizations. 35 refs.
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