Page 173 - JOURNAL OF LIBRARY SCIENCE IN CHINA 2018 Vol. 43

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Extended English abstracts of articles published in the Chinese edition of Journal of Library Science in China 2017 Vol.43 173

search time. College students tended to use a unique APP in search session, especially comparing
to the general users. As well, the search topic also affected the time duration of mobile search,
especially for health information, which cost more time. In addition, when college students used
different types of APPs, their search interest and information needs were usually different. It
was also found that the differences of search time could be influenced by the type of APPs when
searching for the same topics.
The findings of this study have practical implications for the development of the Internet
and APPs. For instance, different APPs could open their users’ interface, allowing users
to facilitate mobile search between different APPs. In addition, some large scale Internet
companies, like Baidu, should try to build its APP ecosystem. They could take advantages of
their resources to provide users with more efficient search services. As for specialty APPs,
they could recommend Internet information in the period of strong demand for searching to
improve the user experience, by building the user portrait according to user’s search time,
search habits.
Of course, there are some limitations of this study. The number of participants is small and
the participants are all college students. In the future, we will study the large scale data sets and
analyze the reasons and motivations of cross APPs in the mobile search. Furthermore, we will
build a better user mobile search behavior model.

Information service system for rural entrepreneurship: Policy analysis and
field study
〇a*
FAN Zhenjia〇 & CHENG Letian
By teasing out policies texts related to rural information service system and current conditions of
information service providers, information channels, platforms, and service methods, this paper
tries to define the corresponding role of different information service providers and gives policies
suggestions for perfecting rural entrepreneurship information service system. China’s rural-
oriented information service has generally developed into a system with multiple sectors including
information sectors of government, communication service provider, and social media. The
information service system provides an informational platform and essential environment for rural
entrepreneurship and innovation.
This study is implemented in rural entrepreneurship policies texts analysis and field work. The
former is based on attainable and opened Chinese governmental policies texts of both central and
local layers, while the latter is accomplished in rural areas in Tianjin and related local information
service agencies. Following tasks are accomplished: by analyzing related policies texts, content

* Correspondence should be addressed to FAN Zhenjia, Email: fanzhenjia@nankai.edu.cn, ORCID: 0000-0003-4966-6965