| 范并思.图书馆公共关系的行业管理[J].中国图书馆学报,2006,32(5):0 |
| Industrial Management of Library Public Relations |
| 图书馆公共关系的行业管理 |
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| DOI： |
| Key words:Library industry,Public relations,Library management,Public relations contents |
| 中文关键词: 图书馆行业,公共关系,图书馆管理,公关内容 |
| 基金项目: |
| 范并思 |
| 华东师范大学信息学系系 |
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| Abstract: |
| Public relations are management activities.The library industrial public relations are the public relations to the govenment and media leaded by industrial managers.The contents of library industrial PR include the publicity of library missions,the explanation of library industrial positions,the efforts for supports from outside and the improvement of crisis management.In this paper,the author proposes sonic major tasks for the Library Society of China,such as organizing PR researches,improving library industrial PR management system,developing media monitoring and government PR and establishing library industrial PR organizations.12 refs. |
| 中文摘要: |
| 公共关系是一项管理活动。图书馆行业性公共关系是由行业管理者主导的针对政府、媒体的公关。图书馆界行业公共关系的内容包括:宣传图书馆的宗旨,解释图书馆的行业立场,争取外界支持和利于危机管理。中国图书馆学会当前的公关任务是:组织开展图书馆公关理论研究,完善行业公关管理体系,开展媒体监测和政府公关工作,建立图书馆行业公关组织。参考文献12。 |
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