俞碧飏,徐建华.群体比较视角下图书馆员内隐刻板印象实验研究[J].中国图书馆学报,2014,40(5):52~67
Experiment on Librarians' Implicit Stereotype from the Group Comparative Perspective
群体比较视角下图书馆员内隐刻板印象实验研究
Received:April 20, 2014  
DOI:
Key words:Librarians  Implicit stereotype  Single target implicit association test  Group comparison
中文关键词:  图书馆员  内隐刻板印象  单类内隐联想测验  群体比较
基金项目:
Author NameAffiliationE-mail
Yu Biyang 美国佛罗里达州立大学图书情报学院美国 佛罗里达32306-2100 yby3541@126.com 
Xu Jianhua 南开大学商学院信息资源管理系,天津 天津300071  
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Abstract:
In order to better reveal the librarians’ image and solve the shortcomings of the investigation, this study introduced the method of Single Target Implicit Association Test to measure librarians’ implicit stereotype in the minds of the public, library science students and librarians themselves. This study tries to answer:1) whether library profession is feminine? 2) whether this profession leaves a more positive or negative impression?3) whether it is good to choose this profession? The results show that:1) librarian is not viewed as a feminine profession; 2)in general, librarians have left people positive impressions, but some sub-groups do not agree with that; 3) this occupation is neither good nor bad; 4) library science students have the tendency of career preferences and derogation at the same time; 5) librarians showed implicit vocational preference; 6) promoting the professionalism helps to improve the librarians’ stereotypes. 24 tabs. 14 refs.
中文摘要:
      为了更好地揭示图书馆员在人们心目中的形象,针对问卷法和访谈法的不足,本研究引入单类内隐联想测验(ST-IAT)的实验范式,对图书馆员内隐刻板印象进行测量,进而了解三个问题,即在公众、图书馆学学生和图书馆员心目中:①图书馆职业究竟是不是女性职业?②对图书馆员而言究竟是正面印象多还是负面印象多?③图书馆工作究竟是不是一个好工作?研究结果表明:图书馆员没有显著的职业性别刻板印象;图书馆员总体上在人们心目中是积极的形象,但部分群体持怀疑态度;图书馆工作总体上在人们心目中既不是好工作也不是坏工作;图书馆学学生同时具有职业偏爱和职业自贬的倾向;图书馆员在内隐刻板印象中表现出职业偏爱的特点;提升图书馆职业的专业化水平有助于改善图书馆员刻板印象。表24。参考文献14。
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