Page 197 - JOURNAL OF LIBRARY SCIENCE IN CHINA 2018 Vol. 43

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Extended English abstracts of articles published in the Chinese edition of Journal of Library Science in China 2017 Vol.43 197

negative effect on users’ satisfaction, and the perceived interface design value and price value had
significantly positive effects on users’ satisfaction. Meanwhile, the perceived content value not
only significantly positively influenced users’ satisfaction but also directly influenced users’ loyalty
in a significant way. Last but not least, the perceived social value could predict none of them.
The above findings have both theoretical and practical implications. From the academic’s point
of view, the present study and its findings not only fill a gap in the current literature and add to the
body of knowledge on the E-book applications, but also enlighten us to reflect on the compatibility
of socialization and reading during the reading activity. From the industrial perspective, the results
of this study can help the E-book applications developers and operators understand the factors
influencing users’ satisfaction and loyalty, which in turn allows them to be better prepared to attract
new users and retain existing users.

Deep reading: Concept construct and path finding
〇a*
LI Guihua〇
Today, the crisis of deep reading has been a pressing social problem, however, there has been no
clear definition or explanation of deep reading so far. In order to pursue the coping strategies of
the crisis, this paper tries to card the concept of deep reading and seek the essence and the intrinsic
meaning of it in the context of new technology revolution.
To achieve this goal, an explicit definition of deep reading is required and the core of such
definition is to understand the “deep” in deep reading. Previous relevant researches can be divided
into three dimensions on relevant views—the first dimension involves information acquisition,
which has some key words like thinking, understanding and exploring; the second dimension is
related to feelings, which contains key words as pleasure, emotion, immersion and involvement;
the third one is connected with communication with key words as communication, conversation
and interaction. These dimensions all have one consensus that readers of deep reading are not just
passive receivers any more but more like active participants. Considering that the participation of
readers regards behavioral involvement, cognitive involvement and emotional involvement, the
“deep” in deep reading needs the interaction of those three involvements to realize.
What can be the main cause of reading engagement if regarding profound involvement as a
feature of deep reading? Because deep reading is both a participation action for readers and the
interaction result of external environment and the reading object, it is hard to explain these two
aspects comprehensively based on the common “binary opposition theory” of psychology-vs-
physics or rationality-vs-sensibility. While, there is another path of understanding provided to us
by the “enactive cognition” theory from cognitive science in late years. According to the holism

* Correspondence should be addressed to LI Guihua, Email: 1147471336@qq.com, ORCID: 0000-0001-8356-620X