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extremely high in some schools. We could see many improvements of faculty construction to be
done in the future.
Therefore, the faculty construction of library, information and archive management in China
comes with both Chinese mobility features and world-class fusion. For one thing, the faculty
scale of master degree program is expanding all over the country but concentrated on mainstream
schools. Besides, regional employment has been a signature in China as well. For the other, most
schools with library, information and archive management master degree programs are attempting
to hire more and more faculties graduated overseas. Title structure and relocation tendency are
both consistent with world-class programs. In other words, faculty construction in China has been
merged to construct world-class disciplines, which meets the government insights on world-class
construction project.

An integrated framework of user’s cross screen behavior in mobile Internet
environment: A grounded theory study

〇a*
HU Rong〇, ZHAO Yuxiang & ZHU Qinghua
In the era of mobile Internet, many users can access the Internet via their mobile terminals. With
the increasing number and variety of personal IT devices, users often search and use information
across multiple devices, such as smart phones, tablet PCs, E-readers, PCs, televisions, wearable
devices, etc. In such case, the unique personal multiscreen ecosystem has been constructed. Users
are no longer confined to only one device, but will constantly switch and transfer among their
various devices. Cross screen behavior (CSB) is becoming a frontier research field in human-
information behavior (HIB) and attracts more and more attention from both academia and industry.
The existing research of CSB involves the exploration of user characteristics, the motivations, and
the related implementation technologies. However, the current research stream is very fragmented,
and lacks the systematic focus and integrative perspective on the underlying mechanism of CSB.
As an exploratory study, this paper aims at uncovering the black box of CSB from a macro
view. A qualitative approach is conducted by grounded theory method to build an integrated
framework of user’s cross screen behavior in mobile internet environment with two layers (i.e.,
external performance and internal motivation) and four dimensions (i.e., user, task, information,
technology, UTIT). The study adopts Strauss’ three-stage analysis with a combination of in-depth
interviews and a focus group. The data collection work was launched from June 2016 to October
2016. In order to ensure the consistency of data collection and analysis, we keep three principles:
1)All sample subjects are interviewed, recorded, transcribed and re-read by the same researcher.
2)Two researchers use NVivo to code and write memos independently. 3)Weekly research team

* Correspondence should be addressed to HU Rong, Email: hurong@swu.edu.cn, ORCID:0000-0003-1093-9495