Page 98 - Journal of Library Science in China 2020 Vol.46

FU Caiwu & WANG Wende / “Weak participation” in rural cultural benefiting project 097
and its reform strategy: A survey from 282 administrative villages in 21 provinces across the country

information dissemination purpose. The less anticipated numbers maybe because performance
and entertainment programs function as social platforms and thus have a more significant
social relationship dissemination effect. From the perspective of participation rate, the numbers
(58.72±9.44%) are relatively low even for the public awareness of CBP. The RRTC (71.5%)
represented the highest participation rate; This data includes receiving services like paid cable TV
and satellite television and Internet TV with a coverage rate of 28.5% percent, which indicates
that new forms of media are gradually replacing traditional radio and TV. 2) Responsibility,
interest and benefit (S. H. LI & ZHAO, 2019) heavily affect the weak participation action logic
concerning motivation. For example, 23.6% and 27.0% of the respondents participated in the RFP
and the DRA accompanying others; More than half of the respondents who participated in the
NCIRSP were chatting online, watching TV and movies or browsing the web pages and so forth.
Furthermore, 11.7% of the respondents participated in both the RFP and the DRA because of the
village committee. Therefore, public participation in rural cultural projects shows the trait of weak
participation in terms of awareness rate, participation rate and participation motivation.

Table 3. Description of awareness rate, participation rate and participation of residents in rural CBP
Awareness Participation
Project name Participation description
rate rate
Rural Radio and Television 69.4% 71.5% Average daily radio duration：0.46hr
Coverage (RRTC) Average daily TV duration：2.47hr

National Cultural chatting online：16.2%；Browse Web pages, news：28.2%；
Information Resources 32.8% 63.2% Watch TV or movies：25.5%；Online learning and training：
31.3%；Searching and downloading information：26.8%；reading
Sharing Project (NCIRS)
e-books：17.1%；others：12.0%
Watching movies：26.1%；Passing time：37.9%；Accompanying
Rural Film Projection 68.8% 52.6% others：23.6%；Recreation and relaxation：45.8%；Art
(RFP)
appreciation：10.2%；Village Council Organization：11.7%
1-3 times：56.6%；4-10 times：30.7%；11-30 times：10.0%；
The Farmer’s Book House 47.8% 47.1%
>30 times：2.7%；Participants to total response：16.6%
Watching a play：41.5%；Passing time：37.2%；Accompanying
Dramas in the Rural 54.6% 59.2%
Areas (DRA) others：27.0%；Curiosity：15.7%；Improving art appreciation：
15.0%；Village Council Organization：11.7%
Note: Participation rate describes the proportion of effective participation among respondents who know about the project,
where the participation mode of radio and TV village access is the proportion of those who have TV (not network TV).

2 Research hypothesis, model construction and variable selection

2.1 Research hypothesis

Other studies have shown that the quality of public service provision has an enormous impact on
residents’ quality of life (Pacione, 2001). Erickson, Call, and Brown surveyed adults from 24 rural