Page 152 - JOURNAL OF LIBRARY SCIENCE IN CHINA 2015 Vol. 41

Wu LI / The motivation of adolescents’ social reading：A case study of middle school students’ reading via WeChat in Shanghai 151

The six factors were named as following in the descending order in terms of their contributions
to the variance explained: Social Interaction (to keep touch and communicate with others), Self
Development (to enrich one’s knowledge and improve his/her literacy), Peer Recognition (to
be recognized or praised by others), Information Acquisition (to seek and acquire the needed
information), Personal Interests (to satisfy one’s curiosity or desires), and Killing Time (to release
oneself or kill time). The Cronbach α, mean and standard deviation of the above six dimensions
were: Information Acquisition (α=0.818, M=3.41, SD=1.00), Killing Time (α=0.771, M=3.21,
SD=1.12), Personal Interests (α=0.825, M=3.51, SD=0.98), Self Development (α=0.889, M=3.16,
SD=1.02), Social Interaction (α=0.905, M=3.38, SD=0.96), Peer Recognition (α=0.862, M=3.36,
SD=1.01).

Table 1. Factor loading from Principal-Components Analysis (sorted by the variance explained)
Factor loading Comm-
Items
SI SD PR IC PI KT unality
I read via WeChat to easily join the others’ conversation. 0.759 0.316 0.138 0.161 0.177 0.091 0.761
I read via WeChat to get more topics to communicate with others. 0.727 0.325 0.160 0.186 0.151 0.106 0.728
Interacting and sharing content with others in WeChat enables me to
keep touch with my friends. 0.693 0.103 0.355 0.149 0.234 0.158 0.719
I read via WeChat, for it is helpful for me to communicate with 0.658 0.423 0.186 0.169 0.121 0.078 0.695
others.
Interacting and sharing contents with others in WeChat makes me 0.654 0.178 0.352 0.073 0.182 0.234 0.677
more active in the circle of friends.
Interacting and sharing contents with others in WeChat makes me 0.611 0.190 0.430 0.089 0.159 0.201 0.667
immerse myself in the circle of friends.
I like reading via WeChat, because it can help me to improve my 0.252 0.813 0.190 0.032 0.084 0.193 0.806
school performance.
I like reading via WeChat, because it can help me to improve my
reading ability. 0.229 0.799 0.190 0.057 0.136 0.193 0.785
I like reading via WeChat, because it can help me to improve my
cultural literacy. 0.272 0.737 0.218 0.117 0.213 0.124 0.739
I like reading via WeChat, because it can enrich my knowledge
beyond classroom. 0.232 0.673 0.209 0.269 0.300 -0.007 0.712
When interacting and sharing contents with friends via WeChat, 0.293 0.201 0.797 0.138 0.122 0.118 0.809
they believe I facilitate information sharing.
Generally speaking, when interacting and sharing contents with 0.253 0.312 0.746 0.093 0.119 0.136 0.760
friends via WeChat, they believe I am valuable.
When interacting and sharing contents with friends via WeChat, 0.271 0.205 0.738 0.158 0.241 0.091 0.751
they believe I am helpful to them.
I read via WeChat to get all kinds of information. 0.110 0.102 0.140 0.867 0.187 0.025 0.829
I read via WeChat to know what is going on around us. 0.140 0.133 0.129 0.813 0.186 0.199 0.788
I read via WeChat to be informed of what my friends are concerned
about. 0.426 0.088 0.070 0.606 0.134 0.371 0.717
I like reading the contents relevant to my interests in WeChat. 0.180 0.116 0.167 0.252 0.802 0.093 0.790
I often read the contents which interest me in WeChat. 0.223 0.234 0.160 0.208 0.776 0.127 0.791
Reading via WeChat can satisfy my interests. 0.272 0.388 0.194 0.079 0.603 0.267 0.704
I often read via WeChat when I am in bad mood. 0.167 0.111 0.150 0.231 0.302 0.783 0.824
I often read via WeChat when I have nothing to do. 0.260 0.368 0.184 0.157 0.042 0.749 0.820