Page 76 - JOURNAL OF LIBRARY SCIENCE IN CHINA 2018 Vol. 42

YAN Hui & LIU Jiqun / ICT acceptance behavior of rural digital poverty communities: 075
Field reports from China’s six provinces and municipalities

Table 7. ICT expectations and ICT perceptions of rural digitally poor communities
Number Impacting route Interview segments
I ever see others using before, and they are really useful; if
ICT using behaviors (indirect experiences）→
AH12 there is training, I would like to learn to read online news and
Perception of ICT usage → ICT expectations
shopping
I ever learned from younger guys when I could not use
Perception of ICT usage → Perceived ease of computers… We as doctors have to use computers to search
use for cooperative medical service, and it is more convenient to
AH2
Perception of ICT usage → Self-efficacy use internal system. When opened, search is easy to finish
Perception of ICT usage → ICT expectations and to learn. In the future, I will learn other applications, like
the online shopping
ICT using behavior → Perception of ICT usage In our village there was ever computer training session, and
GS27 Perceived of ICT usage → Perceived ease of I ever learn a little. However, it is too complicated and I
use cannot still use… It is difficult
ICT using behaviors → Perception of IC Usage I ever learned to use computer, thought it can help us search
HN3
→ ICT expectations price information, finish wholesale, and read online news

3.4 ICT acceptance process of rural digitally poor communities: Three-layered
transmission model

By combining interview texts of various ICT acceptance behaviors, analysis of related influential
factors, and theoretical elements of technology acceptance behavior and digital inequality in
literature review, we construct a three-layered transmission model of ICT acceptance behavior of
rural digitally poor communities, seen in Figure 1.

Objective Subjective
characteristics perceptions ICT practice and
and contexts Perceived expectation
Age usefulness ICT access
Perceived behaviors
ease of use
Occupation
Self-efficacy ICT using
Level of behaviors
education Perceived
negativity
Perceived
External information
social needs ICT
context: expectations
taught by Perceived ICT
enabled usage
neighbors
or friends
Figure 1. Three-layered transmission model of ICT acceptance behaviors.

As stated in Figure 1, the transmission model consists of three layers. First, objective
characteristics and contexts as ICT acceptance contexts, including individuals’ inherent features,
like age, occupation (career), level of education, and external social contexts. Second, the collection
of intermediate transmission variables from objective surroundings to subjective behaviors,