Page 17 - Journal of Library Science in China 2020 Vol.46

016 Journal of Library Science in China, Vol.12, 2020

On April 23rd, libraries of all levels hold various reading events annually. However, modest
influence was exerted because of dispersed promotion activities which seemed to only entertain
libraries themselves. In 2019, the NLC and the Library Society of China made the first attempt
to unite 3,039 libraries across the country to launch the 4·23 nationwide reading initiative. Event
planning and promotion was concentrated and got a fairly good effect.
The library has much to do in marketing. The foremost is to change ideas and enhance marketing
ideas and abilities. On the one hand, local circumstances should be taken into account to market.
Marketing strategies and means close to public lives should be explored and multifold marketing
channels should be established to promote the influence of services and institutions. On the other
hand, the library community should cooperate to conduct large-scale and continual events to
disseminate the value and function of the library, increasing the overall influence of the library
field.

2.4 Demands on multi-cultural experience making an impact on traditional idea of the
library’s space design

In recent years, due to unique space design, comfortable functional layout and magnificent
architectural style, more and more cultural sites were rated as “the most popular museum”, “the
most beautiful bookstore”, “the library worth visiting” and so on, which caught public attention.
For example, the well-known cultural sites such as Suzhou Museum, Aranya Library, Xiaosong
Library and Eslite Bookstore draw tens of thousands of youngsters every day and provided cultural
experience integrating “poems and distant lands” for the public. These sites have even become
calling cards for people to experience local culture and showcase the city image.
In the meanwhile, the space value of public libraries is gradually acknowledged internationally.
The building ideas, space design and functional layout of libraries are making revolutionary
changes. For instance, the Helsinki Central Library Oodi integrates communication, learning and
knowledge and highlights function such as learning, experience, communication and relaxation,
which has grabbed global attention. The Tianjin Binhai Library attracts visitors with the design of
“the eye of Binhai” and “there is no royal road to learning”.
It is not difficult to imagine that the future library space will continue to change, which reflects
the changes of the library’s function to some extent. The library is not simply a place for reading,
but a venue for people to perceive and experience different cultures, exchange ideas and share
knowledge. It is also the space for creative activities. The library should transform from reading
space to multi-cultural space. We should explore and enrich the cultural atmosphere in the library,
making it the new cultural space to connect humans, human and society, human and civilization,
human and knowledge as well as human and the future.