Page 169 - Journal of Library Science in China, Vol.45, 2019

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168 Journal of Library Science in China, Vol.11, 2019

term health misinformation from a terminology perspective and distinguishes it from some close
concepts such as health rumor or fake news. Further, we argue that the misleading effects of health
misinformation result from the bias created in credibility judgment. Therefore, it is necessary to
understand how the health misinformation influences consumer’s credibility judgment so that the
appropriate interventions could be designed.
Credibility can be regarded as an individual’s perception of information quality. Because the
concept of credibility address both objective information quality and individual’s subjective
perception, we posit that both the information features and individual characteristics might
influence consumer’s credibility judgment on health misinformation. Regarding information
features, two specific research questions are raised to investigate how the message framing could
impact credibility judgment and whether such effects are moderated by different health topics. In
regards to individual characteristics, another two research questions are proposed to address the
effects of demographics and health literacy respectively.
We manipulate 4 categories of stimuli with two kinds of message framing and two different
health topics, each category containing 2 pieces of articles. This study measures several variables,
including credibility, health literacy, demographics, perceived relevance, perceived importance,
etc. The measurement of health literacy is based on the Chinese version of the Newest Vital Sign.
The cross-cultural adaption of the instruments is conducted, and reliability is examined. By the
open online recruitment, we get 252 valid respondents, total 2,016 records of credibility evaluation
observations.
The multiple regressions are employed in data analysis. The results suggested that the various
ways of message framing and different health topics could impact consumer’s credibility
perception significantly. Moreover, there are significant interaction effects between message
framing and health topic. The demographic factors and health literacy are also significant
predictors for credibility perception in health misinformation context. Based on the discussion, we
propose several practical implications for misinformation intervention and health promotion.

Motivations and paths of Chinese humanities scholars participating in digital
humanities
DONG Wuyi & LIANG Xingkun 〇a ∗

The fast development of digital humanities in China and abroad significantly affects the research
paradigms of the humanities. While considerate efforts have been made to understand how
information technologies can be integrated in research in the humanities, little attention has
been paid to the main participants and users of digital humanities, that is, humanities scholars.

* Correspondence should be addressed to LIANG Xingkun, Email: lxk@pku.edu.cn, ORCID: 0000-0003-0651-2771