Page 52 - Journal of Library Science in China, Vol.45, 2019

KE Ping & ZOU Jinhui / Library transformation in the post-knowledge service era 051

economic and mental pressure, the demands of those who have difficulty in acquiring knowledge,
the “illiterate” in data and those tired of media. New services should be carried out in a targeted
way such as data literacy education.
Based on the knowledge service developed from traditional document and information
service, the transformation of service elements fosters multi-level three-dimensional service.
Transformation is changing the essence of document service, transferring basic service to
intelligent tool. Not only a large amount of manpower and time is saved, but also the service
efficiency and precision is improved. The transformation reexamines users’ knowledge needs
from a three-dimensional perspective and explores new service models. ALA (2018b) emphasized
the role of public libraries in the field of digital literacy and health literacy. Transformation
requires high-level services with higher professional level and depth, such as intelligent reference
consulting, big data service, intelligent novelty search, competitive intelligence, digital humanistic
service, decision support and think tank service. No matter for intelligent service or intelligent
robot service, the most important thing is user experience. The transformation requires reinforcing
the research on user demands and service trends, grasping the law of service development,
organizing service in advance according to user demand prediction, changing from service
postposition to preposition, and avoiding the postponement as well as catching one and losing
another in the service promotion process.
Service transformation emphasizes the changing role of the user, which does not mean that the
librarians’ role is neglected. On the contrary, the role of librarians also needs to be redefined. To
some extent, librarians are also users, and librarians should assume a series of new roles in the
service field— digital literacy specialist, data engineer, knowledge field creator, etc. As a result,
people—users and librarians are still the core of the transformation of service elements.

3.4 Transformation of library management

Library management innovation has already changed the traditional material-centered factor
management, strengthened the idea of humanistic management, and developed the library’s
personnel management into human resource management. On this basis, the management
transformation develops from micro-management to knowledge management and strategic
management. It establishes human-centered system management, and transforms library
management from scientific management to cultural management.
The management transformation requires the change of management concept and culture. The
concept renewal is the primary problem in the library management transformation process. New
concept promotes the new culture including the library work, processes and values. The system
design, the reader service and the organization change gradually affect the library, and promote the
library transformation.
The transformation of management also needs to change the existing organizational structure