Page 106 - Journal of Library Science in China 2020 Vol.46

FU Caiwu & WANG Wende / “Weak participation” in rural cultural benefiting project 105
and its reform strategy: A survey from 282 administrative villages in 21 provinces across the country

Table 8. Optimal scale regression results of CBP ( supply side )
Project PV SV B Project PV SV B
Installation price 0.046 Update rate of books -0.061
Quality of Quality of
activities Signal quality of listening 0.153*** activities Richness of book types 0.106
and watching and holdings
RRTC RL Level of
Level of Convenience of maintenance 0.074*** service Service quality of staff 0.249***
service Venue and
Price of maintenance 0.111*** Site surroundings 0.139
environment
Quality of Richness of cultural -0.158* Number of performances 0.134**
activities information resources
Convenience of information -0.117 Quality of Lineup and level of 0.05
Level of acquisition activities actors
service Service quality of service -0.104 Attraction of 0.165***
personnel performance
NCIRS DRA
Venue and Venue environment 0.193* Venue and Venue and environment 0.143*
environment environment of the performance
Computer and other Sound effects of
Facilities and equipment 0.312*** Facilities and performance -0.11*
equipment equipment Clothing and dancing
Network speed 0.289*** 0.082
beauty
Quality of Quality of sports events
Number of screenings 0.155* 0.139***
activities held
Level of Service quality of
Screening time -0.031 0.08
Quality of FSFP service activity organizers
activities Venue and Sports ground
RFP Film type 0.15*** environment environment 0.15***
Facilities and
Attraction of film content 0.197*** Sport equipment -0.048
equipment
Environment of watching
Venue and movies -0.128***
environment
Screening place 0.081*
the movie viewing environment; gender and occupation factors have significant effects. 4) Rural
residents’ approval of the RL is mainly related to the service attitude of the staff, and gender and
education level also had a significant influence on it. 5) Rural residents’ approval of the DRA is
positively related to the number of performances, venue and environment, and the attractiveness
of the programs, and negatively related to the acoustics of the performances; age and occupation
significantly affect the recognition from residents, and the closer the administrative village is to
the urban area, the lower the approval is. 6) Rural residents’ approval of the FSFP is positively
correlated with sports venues and sports activities, and factors such as gender, occupation,
education level and family income significantly influence residents’ approval of the program.
Furthermore, the closer the residents’ administrative village was to the urban area, the higher the
approval is.
In general, the six hypotheses proposed in the research are all verified, although the specific
conditions of each project are different. On the other hand, the approval of rural residents is
negatively correlated with the richness of information resources (NCIRS), the movie viewing
environment (RFP) and the acoustics of performances (DRA). The tendency reveals that some