Page 108 - Journal of Library Science in China 2020 Vol.46

FU Caiwu & WANG Wende / “Weak participation” in rural cultural benefiting project 107
and its reform strategy: A survey from 282 administrative villages in 21 provinces across the country

Table 9. Significance of factors influencing residents’ approval
Socio-
Venue and Facilities and Distance to
Project Quality of activities Level of service demographic
environment equipment urban areas
attributes
+Convenience
of information +Age
+ Signal quality of acquisition +Occupation
RRTC *
listening and watching +Service quality +Education
of service level
personnel
+Computer and
-Richness of cultural +Venue
NCIRS * other equipment +Occupation *
information resources environment
+Network speed
-Environment
+Number of screenings of watching
+ Film type +Gender
RFP movies *
+ Attraction of film +Screening +Occupation
content
place
+Gender
+Service quality
RL * * +Education *
of staff
Level
+Number of +Venue and
performance environment - Sound effects of +Age -Distance to
DRA
+Attraction of of the performance +Occupation Urban Areas
performance performance
+Gender
+Occupation
+Sports ground + Distance to
FSFP +Sports events held * * +Education
environment Urban Areas
Level
-Income
Note : “+” represents a positive correlation and has statistical significance; “-” represents a negative correlation and has
statistical significance; “ ” indicates that there is no significant correlation index; blank indicates that the research is not
*
involved.
older people were more likely to watch theatre and television). From the angle of occupation, the
approval of RRTC and DRA is higher among students than among other groups, and the approval
of RFP is also relatively high, where the approval of NCIRS and FSFP is low; the approval of CBP
among grassroots civil servants or public officials is the same as that of students, except that this
group has higher tendency to support FSFP. The approval of RRTC, RFP, DRA and FSFP is low
among enterprise employees and individual entrepreneurs, but their approval of NCIRS is high.
When analyzing educational factors, we find that better educational background leads to higher
approval of RRTC, RL and FSFP. Last but not least, higher household income often corresponds to
lower approval of FSFP.
Thirdly, the distance from the administrative village to the urban area significantly influences
rural residents’ approval of DRA and FSFP. As the distance increases, the approval of DRA
increases, while the approval of FSFP decreases. Nevertheless, it does not show significant effects
on the other four projects.