Page 203 - JOURNAL OF LIBRARY SCIENCE IN CHINA 2018 Vol. 42

202 Journal of Library Science in China, Vol. 8, 2016

condition of libraries through content analysis,so as to make clear their different attitudes towards
sub-district/township libraries’ development course. The following are the main findings:1)
The grassroots managers recognize the value of sub-district/township libraries,and would like to
bring in professional instructions and resource supports. Therefore,they are willing to be part of
the regional central and branch library system program. 2)Currently,according to the status quo
of the district public libraries and sub-district/township libraries in Guangzhou,it will be better
to apply the Regulations step by step. 3)The particularity of different areas should be concerned.
Besides the main approach,auxiliary ones should also be offered to satisfy different areas’ needs.
4)The district libraries should hold the leadership position in the cooperation among the regional
central and branch library system in order to ensure sustainable development. 5)The sub-district/
township libraries can work with their district libraries in different ways according to various
circumstances in the period of transition. 6)The corresponding strategies should be made to
solve some key construction difficulties,including but not limited to space,funding and staffing
levels. Based on above,three practical approaches in the implement schemes are designed,which
are: Approach One,the sub-district/township libraries,as branch libraries,should be mainly
led by district libraries,while district libraries,street/township governments and cultural centers
should all participate in constructing and managing affairs. Approach Two,district libraries will
be fully responsible for constructing and managing the development of sub-district libraries.
Approach Three,the Guangzhou Library will lead and give aid to some particular sub-district and
township libraries. Approach One is suitable for most of the sub-district/township libraries,and
Approach Three is a kind of supporting and complementary one which aims at some exceedingly
undeveloped areas. Having constructed sub-district/township libraries with independent service
ability through Approach One and Approach Three,it is necessary to adopt Approach Two so as to
realize the literally “Central and Branch Library System”. These scientific and feasible approaches
are the most important conclusions of this research,and the research results have partly been
adopted in the Implement Scheme of the Regulations. The thought and the exploring process of
constructing these approaches may shed lights on similar schemes and regulations from other cities
in China,as well as the upcoming national law on public libraries.

Research on user reading switching behavior from paper media to digital
media based on means-end chain theory

①a *
XU Xiaojuan ,ZHAO Yuxiang & ZHU Qinghua
Although traditional paper-media reading is easy to read and satisfies the demand of in-depth
reading, digital reading has the advantage on reading breadth and cost. Digital technology can
greatly accelerate the popularization of reading and reduce the reading gap between the rich and
* Correspondence should be addressed to XU Xiaojuan,Email:xxjksks@126.com,ORCID: 0000-0003-1644-7352