Page 28 - JOURNAL OF LIBRARY SCIENCE IN CHINA 2018 Vol. 42

CHEN Chuanfu, FENG Changyang & CHEN Yi / Library development model of normalized 027
transformation toward the comprehensive building of a moderately prosperous society

3.3 Competition from other industries

Technological innovation and industrial revolution led to new social division of labor and hatch
emerging services, such as network services, information intermediary services and creative
industries. The development of the network environment not only brings challenges to the business
of libraries, the rapid progress of information industry also competes for library members. Taking
digital publishing as an example, the rapid development of digital publishing industry largely
shunts library users. Digital publishing institutions develop market through the sale of digital
resources, and libraries fulfill their social functions by providing digital resources, so digital
publishing institutions are innovating market modes and contending for library users and business
resources. For example, Shanda Corporation and other digital publishing institutions collaborated
with three major telecom operators on mobile reading base to promote their digital products, and
even promoted free reading to attract readers (Chen & Zhang, 2015). Social media and Internet
companies also grab market from libraries. Compared to traditional reading media, Micro-blog
and WeChat are more attractive to readers, and the trend of fragmentation reading is obvious.
Interactive knowledge question answer sharing platforms based on search engine, such as Baidu
Knows, iask and Sogou-Wenwen have gradually occupied the Q & A advisory market.
Library business is being challenged by some market forces. Taking outsourcing as an example,
the core business of library which is represented by cataloging is also outsourced. According to the
statistics of Rulin Book Corporation, its business of providing full set of processing services has
increased by 20% every year since 2003, and now there are 70% of the libraries call for such kind
of business (Cao, 2009). Our research found that “social information resources and the Internet
challenge the libraries’ status as social in situations” and “an increasing number of resources and
services has been replaced by commercial organizations and Internet service providers, libraries’
status as intermediary organizations decline”, which has been realized by the industry.

3.4 Library internal governance

The development of information technology improves users’ expectations for library services, and
the users have put forward new requirements for the real-time and accuracy of the information
provided by the libraries. Traditional libraries’ services are unable to meet the changing needs of
users. According to our survey, the library resources and services are short in depth. In order to
adapt to the changing society, many libraries innovate their internal governance mechanism, such
as internal library business reorganization, internal branch establishment, sector consolidation and
sector resolution, new jobs installation. Although this governance model could maintain library
management order, it is still difficult to meet the needs of users, and the funding provided for some
of the public library continue to rise. In addition, the imbalance of regional economic development