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CHEN Chuanfu, FENG Changyang & CHEN Yi / Library development model of normalized 031
transformation toward the comprehensive building of a moderately prosperous society

interactive process. As important social service institutions in this process, libraries need to
moderate their educational functions, improve public morality quality, and to reconcile social
contradictions. Meanwhile, libraries should play the intermediary function, guide all sectors
of society to express interests, promote communication, and assist to construct multi-subject
participation governance framework and social mechanism. Specifically, libraries could form
service characteristics through business models innovation and business processes optimization,
extend services to communities, and make libraries supporting institutions of city innovation or
community innovation.

4.2 Balanced development

Balanced development is compared with in terms of the unbalanced development, investment and
technology adoption of existing urban and rural libraries, services for comprehensive building of a
moderately prosperous society in all respects.
(1) Giving same emphasis on developing urban and rural libraries. In recent years, various
construction models in the construction of public library service systems have been formed in Pearl
River Delta, Yangtze River Delta, Beijing-Tianjin-Hebei Region and Changsha-Zhuzhou-Xiangtan.
They have carried on the beneficial exploration on balanced development pattern in terms of
coordinated development of regional libraries, urban and rural libraries and urban agglomerations.
To support rural library services, our country has implemented National Cultural Information
Resources Sharing Project, Rural Book Houses Project, etc. But on the whole, there is still a great
gap between urban and rural library services. So we need to further play the role of city libraries,
provide support to local rural libraries through the infrastructure of city libraries; construct perfect
library service network system, use electronic reading rooms, book circulation cars, help rural
readers enjoy equal and convenient service and share cultural resources; combine city libraries and
rural libraries organically, stimulate potential and vitality of rural libraries.
(2) Serving both migrant and local populations without discrimination. Serving floating
population is the type of business that our libraries need to strengthen urgently. Large migrant
workers group mostly providesservices to industries like catering, sanitation, construction,
transportation and others; they inject new vitality to social and economic development. Migrant
workers generally have lower education level, their leisure activities are monotonous, but they
all have the need of cultural life. They are eager to improve cultural literacy, and enjoy the
same cultural rights as local residents. Public libraries’ public welfare determines that they must
strengthen city library constructions, and provide cultural services for the migrant workers. For
example, in 2013, a survey showed that 80.9% of the respondents have experienced problems in
getting an ID card, one of the difficulties is information asymmetry. In America, three fourths of
libraries offer community, civic engagement, ore-government programs. Nearly all libraries offer