Page 85 - Journal of Library Science in China, Vol.45, 2019

084 Journal of Library Science in China, Vol.11, 2019

Table 2. Distribution of clustering results and mean values of measurements
Mean for each option
(Note: 1, 2, 3, 4, 5 represents very conformity, conformity,
Indicators basic conformity, non-conformity, very non-conformity)
1: traditional 2: passive 3: standard 4: high-engaged Overall
readers hybrid readers hybrid readers hybrid readers mean
Peer influence 3.01 2.62 2.58 1.98 2.55
Recommended 2.90 2.39 2.50 1.92 2.43
Idol effect 3.86 3.62 3.16 2.54 3.30
Book recommendations 3.46 2.89 2.67 2.01 2.76
Finding
target books Book rankings 3.35 2.77 2.45 1.85 2.61
Social media heat 3.66 2.91 2.76 1.95 2.82
Other forms of book 3.24 2.78 2.52 1.98 2.63
Book appearance 3.48 3.47 2.94 2.49 3.10
Reading content preferences 2.23 1.96 2.04 1.67 1.98
Other person’s reading 3.32 2.93 2.76 2.10 2.78
Pre- feelings
reading Reading Network evaluation 3.83 3.14 2.86 2.04 2.97
stage decision Web trial reading 3.69 3.21 2.67 1.92 2.87
Book comparison 3.52 2.75 2.84 1.89 2.75
Borrows from friend 3.10 2.21 2.74 1.81 2.47
Library borrowing 3.32 2.23 2.91 1.87 2.58
Purchase online 3.34 2.61 2.79 1.89 2.66
In-store purchases 2.90 2.19 2.61 1.78 2.37
Book
acquisition Obtain in reading activities 3.94 3.06 3.27 2.10 3.09
Searching online 3.52 3.68 2.36 1.90 2.87
Obtain in reading 4.07 3.82 2.91 2.02 3.21
community
Buy the electronic version 4.02 3.82 2.95 2.04 3.21
Add bookmarks 3.08 2.18 2.68 1.74 2.42
Take notes 3.43 2.38 3.05 1.92 2.70
Independent Take electronic notes 3.90 3.26 2.92 1.93 3.00
Reading behavior Skip reading 3.55 3.54 3.00 2.33 3.11
stage
Independent behavior 3.49 2.84 2.91 1.98 2.81
Social Progress sharing 3.77 2.79 3.06 1.97 2.90
orientation Ideas sharing 3.26 2.10 2.72 1.83 2.48
Review/post-reading 3.92 2.70 3.37 2.10 3.02
Independent writing
behavior Preference formation 2.98 2.08 2.43 1.71 2.30
Derivative search 3.16 2.41 2.59 1.81 2.49
Read notes/Sentiment
Post- sharing 3.84 2.49 3.17 1.97 2.87
reading Comment retrieval 3.70 2.55 2.82 1.87 2.74
stage
Social Recommended (offline) 3.02 1.96 2.59 1.74 2.33
behavior Recommended (online) 4.03 2.93 3.10 1.87 2.98
Comment published 4.10 3.17 3.28 2.04 3.15
Discussion 3.61 2.42 2.94 1.81 2.70
Recording experience 4.18 3.38 3.42 2.13 3.28
Network expansion 3.80 2.65 3.12 1.91 2.87