Page 89 - Journal of Library Science in China, Vol.45, 2019
P. 89
088 Journal of Library Science in China, Vol.11, 2019
Third, in the post-reading stage, traditional readers rarely have further reading-related activities;
while high-engaged hybrid readers will use a variety of channels to carry out extended reading
behavior; passive hybrid readers are keen to the off-line social behavior.
As our data shows (see Figure 4), high-engaged hybrid readers and standard hybrid readers are
more willing to write reviews and retrieve relevant derivatives (including TV dramas, movies
and other forms of expression, other authors’ books, etc.). At the same time, high-engaged hybrid
readers will try all kinds of social activities in post-reading stage, while passive hybrid readers are
more active in “expanding communication circle” “sharing feelings” “recommending” and other
behavior is more active (see Figure 5). That is, this kind of young adults enthusiasm for offline
socialization will continue from reading stage to post-reading stage.
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Figure 4. Independent behavior differences after reading among four classifications of young adults
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Figure 5. Social behavior differences after reading among four classifications of young adults
4.2 Young adults’ hybrid reading behavior patterns
Based on the above analysis of the reading behavior characteristics of different young adult