Page 89 - Journal of Library Science in China, Vol.45, 2019
P. 89

088   Journal of Library Science in China, Vol.11, 2019



              Third, in the post-reading stage, traditional readers rarely have further reading-related activities;
            while high-engaged hybrid readers will use a variety of channels to carry out extended reading
            behavior; passive hybrid readers are keen to the off-line social behavior.
              As our data shows (see Figure 4), high-engaged hybrid readers and standard hybrid readers are
            more willing to write reviews and retrieve relevant derivatives (including TV dramas, movies
            and other forms of expression, other authors’ books, etc.). At the same time, high-engaged hybrid
            readers will try all kinds of social activities in post-reading stage, while passive hybrid readers are
            more active in “expanding communication circle” “sharing feelings” “recommending” and other
            behavior is more active (see Figure 5). That is, this kind of young adults enthusiasm for offline
            socialization will continue from reading stage to post-reading stage.

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                  Figure 4. Independent behavior differences after reading among four classifications of young adults


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                    Figure 5. Social behavior differences after reading among four classifications of young adults


            4.2  Young adults’  hybrid reading behavior patterns

            Based on the above analysis of the reading behavior characteristics of different young adult
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