Page 139 - JOURNAL OF LIBRARY SCIENCE IN CHINA 2015 Vol. 41

138 Journal of Library Science in China, Vol. 7, 2015

Table 8. The regulatory function of user experience on the relationship between affections and satisfaction
Non-standardized coefficient Standardized
Model t Sig.
B Standard deviation coefficient
(Constant) -1.097E-15 0.034 0.000 1.000
1
M_positive affections 0.323 0.036 0.587 8.854** 0.000

(Constant) -0.027 0.034 -0.802 0.424
2 M_positive affections 0.015 0.097 0.027 0.156 0.876
Positive affections×use experience 0.064 0.019 0.601 3.404** 0.001
Note: **: p<0.01

Table 9. Analysis on the regulatory function of user experience
Non-standardized coefficient Standardized
User experience Model t Sig.
B Standard deviation coefficient
(Constant) -0.218 0.303 -0.719 0.603
Within half a year M_positive
affections 0.381 0.471 0.629 0.808 0.567
(Constant) -0.102 0.167 -0.609 0.558
Half a year to 1 year M_positive
affections 0.258 0.121 0.579 2.131 0.062
(Constant) -0.080 0.132 -0.602 0.557
1 year to 1.5 years M_positive
affections -0.018 0.101 -0.051 -0.183 0.858
(Constant) -0.129 0.075 -1.731 0.101
1.5 to 2 years M_positive
affections 0.571 0.138 0.699 4.146** 0.001
(Constant) 0.073 0.100 0.738 0.469
2 to 2.5 years M_positive
affections 0.259 0.115 0.459 2.254* 0.036
(Constant) -0.016 0.072 -0.220 0.828
2.5 to 3 years M_positive
affections 0.405 0.071 0.779 5.698** 0.000
(Constant) 0.006 0.049 0.118 0.906
More than 3 years M_positive
affections 0.474 0.060 0.726 7.908** 0.000
Note:**: p<0.01, *: p<0.05

6 Discussion on the results and research findings

Starting from the perspective of affection, this paper analyzes the relationship between micro-
blog user’s affective experience and user satisfaction. Firstly, through the method of self-report
measurement, it gets 25 kinds of affections users have when using micro-blogs. Then it selects
16 kinds of affections that are reported by more than one percent of the surveyed people. By