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204 Journal of Library Science in China, Vol.10, 2018

No.6

On the service brand of public library
〇a*
WANG Shiwei〇
Since the Reform and Opening-up of China in 1978, public libraries have made great progress,
including the construction of public library service brand. From five aspects, this paper makes a
comprehensive analysis and exposition of the splendid and varied public library service brands in
the past decades and their future development in China.
Firstly, it makes a research on the exegetical culture of Chinese and foreign words and
analyzes characteristics of the service brand of public libraries. It points out that the service
brand of public libraries is the added value to the service items or service institutions, which
reflects the advantages, special aspects and strong areas of services and demonstrates its
reputation and influences. Different from the brands in the economic field, the public library
service brands are more popular brands and can be replicated and promoted to some extent in
other libraries.
Secondly, it discusses the logic of the times of the public library service brand, and points
out that the new era puts forward new requirements for the transformation and upgrading of the
service brand, and provides new opportunities for innovation and development. It also respectively
discusses the reader’s logic from general demand to higher demand, the transformation logic from
quantity growth to quality improvement, the development logic from independent construction to
the construction of resource sharing, the innovation logic from traditional brand to Internet brand,
the contemporary logic from metropolitan services to the world-oriented services, and regards
these logics as the necessity of cultural consciousness, cultural self-confidence and culturally
powerful country.
The third is the vivid practice of the service brand of public libraries. Through the service
brand stories of “Wenjin Book Award”, “Library City” of Shenzhen and “Shanghai Library
Lecture”, we can observe the typical cases of innovation and development of Chinese public
library services in the past decades. This paper points out that the above three typical cases have
condensed the brand-new experience of the vigorous development of China’s public libraries,
displayed the vivid practice of the service brand of public libraries with Chinese characteristics,
and contributed to the innovative wisdom of China’s public libraries in the development of the
global librarianship.

* Correspondence should be addressed to WANG Shiwei, Email: swwang@sass.org.cn, ORCID: 0000-0001-9179-9580