Page 206 - JOURNAL OF LIBRARY SCIENCE IN CHINA 2018 Vol. 44

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Extended English abstracts of articles published in the Chinese edition of Journal of Library Science in China 2018 Vol.44 205

The fourth is the moral method of the public library service brand. The author thinks that the
public library service brand needs to integrate theory with practice, summarize the abundant
practice of the service brand to the height of law cognition and theory method, focus on embodying
the moral value pursuit of the essence of the service brand, and integrate the theory research and
method discussion into the brilliant practice, in order to break the innovative password of service
brand. This paper summarizes the theoretical method and concludes that the service brand of
Chinese public libraries can be summarized with seven “degrees”: the culture of service brand
height, the content of service brand depth, the talents of service brand length, the technology
of service brand strength, the integration of service brand width, the coverage of service brand
breadth, and the system of service brand thickness.
The fifth is the future development of the service brand of public libraries. The paper points
out that there are still certain difficulties in the development of the brand construction of public
libraries in China, such as the lack of top-level design and academic research of service brand,
the insufficiency of the quantity and quality of service brand and the imbalance of service brand
development in different regions. In addition, the system structure of service brand development is
not perfect, the technical innovation of service brand cannot fully adapt to the rapid development
of information technology and the new and ever growing needs of readers, the international
influence, dissemination and reputation of service brand development are relatively weak, and the
level of service brand construction is still lagging behind the overall public library development.
The paper puts forward the general idea and development road map for the future development of
public library service brand and suggests planing the expansion and promotion of service brand,
promoting the regional balance of service brand, grasp the development opportunity of renewing
and updating information technology, enhancing the international influence of service brand, and
strengthen the theoretical research of service brand.

The achievements and experiences of public libraries in ethnic regions in the
past 40 years since the reform and opening-up in China

〇a*
FENG Yun〇
This paper summarizes the achievements and experiences of public libraries in ethnic areas since
the Reform and Opening-up, and puts forward corresponding countermeasures and suggestions
based on the existing problems in the development of public libraries in ethnic areas.
The research uses a mixed-method approach composed of statistical analysis method, historical
method, and policy analysis to discuss the achievements and experiences of the development of
public libraries in ethnic areas in the past 40 years since China’s Reform and Opening-up. The

* Correspondence should be addressed to FENG Yun, Email: ruru-apple@126.com, ORCID: 0000-0001-5034-3966