Page 91 - Journal of Library Science in China, Vol.45, 2019

090 Journal of Library Science in China, Vol.11, 2019

(4) High-engaged hybrid reading pattern: They determine the reading objects (including
paper books and e-books) through a combination of factors, such as preview, comparison,
looking for book reviews and other comprehensive decision-making. They have a variety of
social orientation, having abundant social behavior in post-reading stage.

5 Analysis of differences in reading attitude among four classifications of
young adults

So, what does the transition to hybrid reading mean for young adults? Is it a positive trend or a sign
of a new crisis? To answer this question, we further analyzed the differences in reading attitudes
among the young adult classifications.
Reading attitude is the individual’s feelings towards reading, which leads the reader to
approach or avoid the reading situation. Therefore, it’s an important psychological component of
reading behavior (Alexander & Filler, 1976). Existing studies have shown that reading attitudes
can predict reading performance and affect the continuity of individual reading behavior (Coiro
& Dobler, 2007; Kidwa, 2009; McKenna, 1995). Reading attitude is usually measured from
the perspective of reading emotion, reading volume, and reading cognition (Ase, 2014; Sarah,
2009; Summers, 1977). Our questionnaire designed three variables: “reading interest”, “reading
duration” and “reading frequency”, judging the positive degree of reading attitude from the
aspects of reading emotion and reading volume, and compared the reading attitude of the four
young adult classifications.
First, an analysis of the variance between the reader classifications and the two variables
of reading emotion (i.e. “I love reading”) shows a significant correlation between reader
classifications and reading emotion (F test P＜0.001). Ranking reader classifications from
high to low in order according to the affirmation of this attitude, they are: high-engaged hybrid
readers, passive hybrid readers, standard hybrid readers, traditional readers. In other words,
high-engaged hybrid readers are more interested in reading than traditional readers (see Table
4).

Table 4. ANOVA of classification results and “I love reading”
Cluster number Average Frequency Standard deviation

Traditional readers 2.36 797 0.919
Passive hybrid readers 1.75 682 0.669
Standard hybrid readers 2.16 1,020 0.754

High-engaged hybrid readers 1.66 686 0.643
Count 2.01 3,185 0.810