Page 92 - Journal of Library Science in China, Vol.45, 2019
P. 92

LI Guihua & LIU Jing / Transition: Adolescents’ hybrid reading in the omnimedia era  091


                 Second, the cross-table analysis of reader classifications and single reading time shows that
               there is a significant correlation between reader classifications and single reading time (Pearson
               ka-square test P<0.001). Comparing the residual difference between the actual sample and the
               expected sample number, it can be found that traditional readers are more likely to choose “single
               reading time is less than 1 hour”; passive hybrid readers are more likely to choose “single reading
               time is between 1 hour and 3 hours”; and standard hybrid readers are more likely to choose “single
               reading time is 1 to 2 hours”. High-engaged hybrid readers, on the other hand, are more likely
               to choose “more than 3 hours of reading per day” (see Table 5). In general, hybrid readers spend
               longer on reading per time than traditional readers.


               Table 5. Cross-analysis of classification result and single reading duration
                                                Traditional  Passive hybrid  Standard hybrid  High-engaged
                                                  readers     readers      readers  hybrid readers
                              Actual samples       351         196          337         177
                 < 1 Hour
                              Expected samples    265.5        227.2        339.8      228.5
                              Actual samples       351         386          554         378
                1-2 Hours
                              Expected samples    417.6        357.4        534.5      359.5
                              Actual samples       56           69           86         73
                2-3 Hours
                              Expected samples     71.1        60.8          91         61.2
                              Actual samples       39           31           43         58
                 >3 Hours
                              Expected samples     42.8        36.6         54.8        36.8

                 Third, our cross-table analysis of reader classifications and reading frequency shows that there
               is also a significant correlation between the two (Pearson ka-square test P<0.001). Comparing the
               residual difference between the actual sample number and the expected sample number, it can be
               found that traditional readers are more likely to choose “reading 1 to 2 times a week”; passive hybrid
               readers and high-engaged hybrid readers are more likely to choose “reading more than 6 times a
               week”; and standard composite readers are more likely to choose “reading 3 to 6 times a week” (see
               Table 6). Based on the data, hybrid readers also read more frequently than traditional readers.


               Table 6. Cross-analysis of classification result and reading frequency
                                                  Traditional  Passive hybrid  Standard hybrid  High-engaged
                                                   readers    readers      readers  hybrid readers
                                  Actual samples    375         245         398         242
                  1-2 times/week
                                  Expected samples  315.3      269.8       403.5       271.4
                                  Actual samples    236         231         357         239
                  3-4 times/week
                                  Expected samples  266        227.6       340.4        229
                                  Actual samples    81          90          140         81
                  5-6 times/week
                                  Expected samples  98.1       83.9        125.5        84.4
                                  Actual samples    105         116         125         124
                  >6 times/week
                                  Expected samples  117.6      100.6       150.5       101.2
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